Главная


Поиск по сайту: 

Читальный зал ->

Симонова Н.Н. A READER. Business English. Advertising. - Реклама. Деловой английский язык: Учебное пособие. - Барнаул: Изд-во АлтГТУ, 2009. – 154 с.

  Скачать полный текст

Нравится

CONTENT
UNIT 1
   Text 1 How and what our ancestors advertised?
   Text 2 The message of all commercial advertising
   Text 3 Advertising and Promotion Dialogue
   Text 4 Mr. Woodhouse Advertises
   Text 5 What do you think makes a good advertisement? Dialogue
UNIT 2
   Text 6 The playground pound Dialogue
   Text 7 Talk about children and advertising
   Text 8 Guidelines for Children’s Advertising
   Text 9 Commercials
   Text 10 Designing a television commercial
UNIT 3
   Text 11 My favourite advertisements
   Text 12 Outdoor advertising - A breath of fresh air
   Text 13 Product advertising
   Text 14 Translations of slogans
   Text 15 Advertising All Over the World
UNIT 4
   Text 16 Winning word-of-mouth approval: teenage marketing
   Text 17 Advertising digital camera
   Text 18 Coca-Cola and its advertising
   Text 19 An unusual advertising campaign for a car
   Text 20 Successful Advertising campaigns
UNIT 5
   Text 21 Appointing the New Advertising Manager
   Text 22 In John Martin's office Dialogue
   Text 23 The Advertising Manager at Work
   Text 24 In John Martin's office Dialogue
   Text 25 Starting Presentations
UNIT 6
   Text 26 Advertising as a Career in the USA. Dialogue
   Text 27 Business brief
   Text 28 Advertising
   Text 29 Advertisement
   Text 30 The choice of the style of the advertisement
UNIT 7
   Text 31 The four P'S
   Text 32 Types of advertising
   Text 33 Roles of advertising
   Text 34 Functions of advertising
   Text 35 Innovative advertising
SUPPLEMENTS
   Supplement 1 Case Study Focus Advertising
   Supplement 2 Test on Advertising
   Supplement 3 Unconventional Media
   Supplement 4 ADS INTERNET SITES
Keys
Glossary
LITERATURE


Благодарим за поддержку языковой центр "Английский от англичан" - курсы английского, на которых преподают только носители языка. Центр располагает удобными помещениями в Москве и современным оборудованием. В частности, предлагаются курсы английского для малышей и их мам, для бизнеса и IELTS тестирования.

 

Читальный зал


  

Рейтинг@Mail.ru