A READER. Business English. Advertising. - Реклама. Деловой английский язык: Учебное пособие

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Симонова Н.Н. A READER. Business English. Advertising. - Реклама. Деловой английский язык: Учебное пособие. - Барнаул: Изд-во АлтГТУ, 2009. – 154 с.

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CONTENT UNIT 1 Text 1 How and what our ancestors advertised? Text 2 The message of all commercial advertising Text 3 Advertising and Promotion Dialogue Text 4 Mr. Woodhouse Advertises Text 5 What do you think makes a good advertisement? Dialogue UNIT 2 Text 6 The playground pound Dialogue Text 7 Talk about children and advertising Text 8 Guidelines for Children’s Advertising Text 9 Commercials Text 10 Designing a television commercial UNIT 3 Text 11 My favourite advertisements Text 12 Outdoor advertising - A breath of fresh air Text 13 Product advertising Text 14 Translations of slogans Text 15 Advertising All Over the World UNIT 4 Text 16 Winning word-of-mouth approval: teenage marketing Text 17 Advertising digital camera Text 18 Coca-Cola and its advertising Text 19 An unusual advertising campaign for a car Text 20 Successful Advertising campaigns UNIT 5 Text 21 Appointing the New Advertising Manager Text 22 In John Martin's office Dialogue Text 23 The Advertising Manager at Work Text 24 In John Martin's office Dialogue Text 25 Starting Presentations UNIT 6 Text 26 Advertising as a Career in the USA. Dialogue Text 27 Business brief Text 28 Advertising Text 29 Advertisement Text 30 The choice of the style of the advertisement UNIT 7 Text 31 The four P'S Text 32 Types of advertising Text 33 Roles of advertising Text 34 Functions of advertising Text 35 Innovative advertising SUPPLEMENTS Supplement 1 Case Study Focus Advertising Supplement 2 Test on Advertising Supplement 3 Unconventional Media Supplement 4 ADS INTERNET SITES Keys Glossary LITERATURE

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